About the Project

Situation

How to attract additional visitors to Puerto Rico and encourage them to extend their average stay enjoying the best the island had to offer?

Insight

Puerto Rico has an unparalleled wealth of cultural, gastronomic and adventure experiences to offer that can only be enjoyed with enough time.

The Outcome

Solution

We leveraged the success of the worldwide hit song “Despacito,” meaning slowly, and its creator Luis Fonsi the best multi-sensory device to invite Tourist to experience Puerto Rico with the creation of the multichannel campaign Take it Despacito in Puerto Rico.

Results

5 consecutive months

increase in occupancy.

2 consecutive months

record-breaking room tax.

20.5K

organic likes in two weeks.

18.2K

fans gained.