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What it means to run an account that heals you

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Working with a Medical Cannabis account as a Content Strategist in the Advertising Industry is a great challenge because, although legalized, it's still considered a taboo. As a member of an Advertising agency, you have to start by educating yourself in everything that is...

The State of Funnel Performance Marketing

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]As marketing gets more data-driven, the gap between customers and advertisers finally gets narrowed. Modern marketers understand their customers like never before thanks to the use of programmatic technologies. And the more insight they get, the more they realize that customers at different...

The State of Email Marketing

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]01/09/2017 | Posted by: KOI AMERICAS | In: Artificial Intelligence, Digital Marketing, Email Marketing, Performance Marketing, Retargeting Marketing While many would say email marketing is a relic of the past, the truth is marketers are not in a hurry to wave it goodbye just...

Believe or Not, Why YouTube Might Be The Next Big Thing

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]While people are discussing new players on the social media landscape, or talking about whether messaging platforms will overcome Facebook and Instagram, the next big thing in social media and TV might be #YouTube. If you thought YouTube was old news in connected TV and Netflix, Hulu, or Amazon ruled the day, you should probably think again. YouTube is the second biggest search...

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