Insights

Goodbye, Ad Agencies. Hello, Consultancies

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]If creativity is King, it's only because performance is Queen. The disconnect between jaw-dropping creativity and high-performance solutions continues to suck agencies dry all over the world. It's for good reason: businesses don't just need exposure or a viral YouTube clip. What market leaders want...

The State of Attribution

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]With customer journeys becoming more complex and marketing efforts spreading across many platforms at the same time, attribution is rapidly rising in priority for many marketing agencies and business owners. No one wants to market blind, so attribution is deservingly being pulled into...

The State of Mobile Marketing

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]2016 was the year mobile web browsing surpassed desktop for the first time in history. It has become clear that humanity really enjoys the flexibility granted by modern technologies and 2017 has been unofficially called “the year of mobile”. The launch of Google...

The State of Retargeting

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Programmatic technologies are slowly taking over the marketing world, promising new exciting opportunities for marketers and sky-high revenues for business owners. No wonder retargeting, the practical realization of programmatic advertising, is one of the hottest marketing trends of 2017. Big brands such as...

The State of Funnel Performance Marketing

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]As marketing gets more data-driven, the gap between customers and advertisers finally gets narrowed. Modern marketers understand their customers like never before thanks to the use of programmatic technologies. And the more insight they get, the more they realize that customers at different...

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