Insights

What it means to run an account that heals you

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Working with a Medical Cannabis account as a Content Strategist in the Advertising Industry is a great challenge because, although legalized, it's still considered a taboo. As a member of an Advertising agency, you have to start by educating yourself in everything that is...

Five Tech Trends to Perform in 2019

[vc_row disable_element="yes" content_width="grid"][vc_column][vc_column_text][ivory-search id="8445" title="blog-search"][/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]From AI-powered email marketing to virtual reality, new technologies flooded the agency space at a rapid pace in 2018. With automation making it easier to place specific products and particular advertisements in front of the eyes of the...

Could AI Help Advertising Feel More Human?

[vc_row disable_element="yes" content_width="grid"][vc_column][vc_column_text][ivory-search id="8445" title="blog-search"][/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Advertising, at its best, helps people find products and services they’ll enjoy. But at its worst, advertising annoys, interrupts, frustrates, and even angers the population it’s striving to reach. Unfortunately, there’s a lot of people frustrated with poor...

Why the Evolution of TV is Good for Advertisers

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Once upon a time, television was a series of predetermined broadcasts that was the only viable option to catch news, sports, and the latest sitcom. It was also sprinkled with all sorts of advertisements that viewers had to watch in order to catch...

The State of Programmatic Advertising

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]If there’s one trend in digital marketing that’s growing faster than social media or mobile, it is definitely programmatic advertising. This technology made a revolution in the marketing world, with over 50% of marketers spending a lion’s share of their budgets on programmatic...

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