Insights

The State of Retargeting

Programmatic technologies are slowly taking over the marketing world, promising new exciting opportunities for marketers and sky-high revenues for business owners. No wonder retargeting, the practical realization of programmatic advertising, is one of the hottest marketing trends of 2017. Big brands such as Amazon or...

Believe or Not, Why YouTube Might Be The Next Big Thing

While people are discussing new players on the social media landscape, or talking about whether messaging platforms will overcome Facebook and Instagram, the next big thing in social media and TV might be #YouTube. If you thought YouTube was old news in connected TV and Netflix, Hulu, or Amazon ruled the day, you should probably think again. YouTube is the second biggest search engine in...

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