BlackNews

The State of Attribution

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]With customer journeys becoming more complex and marketing efforts spreading across many platforms at the same time, attribution is rapidly rising in priority for many marketing agencies and business owners. No one wants to market blind, so attribution is deservingly being pulled into...

The State of Mobile Marketing

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]2016 was the year mobile web browsing surpassed desktop for the first time in history. It has become clear that humanity really enjoys the flexibility granted by modern technologies and 2017 has been unofficially called “the year of mobile”. The launch of Google...

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