BlackNews

Five Tech Trends to Perform in 2019

[vc_row disable_element="yes" content_width="grid"][vc_column][vc_column_text][ivory-search id="8445" title="blog-search"][/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]From AI-powered email marketing to virtual reality, new technologies flooded the agency space at a rapid pace in 2018. With automation making it easier to place specific products and particular advertisements in front of the eyes of the...

Could AI Help Advertising Feel More Human?

[vc_row disable_element="yes" content_width="grid"][vc_column][vc_column_text][ivory-search id="8445" title="blog-search"][/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Advertising, at its best, helps people find products and services they’ll enjoy. But at its worst, advertising annoys, interrupts, frustrates, and even angers the population it’s striving to reach. Unfortunately, there’s a lot of people frustrated with poor...

Why the Evolution of TV is Good for Advertisers

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Once upon a time, television was a series of predetermined broadcasts that was the only viable option to catch news, sports, and the latest sitcom. It was also sprinkled with all sorts of advertisements that viewers had to watch in order to catch...

The State of Programmatic Advertising

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]If there’s one trend in digital marketing that’s growing faster than social media or mobile, it is definitely programmatic advertising. This technology made a revolution in the marketing world, with over 50% of marketers spending a lion’s share of their budgets on programmatic...

Goodbye, Ad Agencies. Hello, Consultancies

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]If creativity is King, it's only because performance is Queen. The disconnect between jaw-dropping creativity and high-performance solutions continues to suck agencies dry all over the world. It's for good reason: businesses don't just need exposure or a viral YouTube clip. What market leaders want...

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