Could AI Help Advertising Feel More Human?

Advertising, at its best, helps people find products and services they’ll enjoy. But at its worst, advertising annoys, interrupts, frustrates, and even angers the population it’s striving to reach. Unfortunately, there’s a lot of people frustrated with poor ads that don’t help. (Source)So, how does...

Why the Evolution of TV is Good for Advertisers

Once upon a time, television was a series of predetermined broadcasts that was the only viable option to catch news, sports, and the latest sitcom. It was also sprinkled with all sorts of advertisements that viewers had to watch in order to catch the 9th...

The State of Programmatic Advertising

If there’s one trend in digital marketing that’s growing faster than social media or mobile, it is definitely programmatic advertising. This technology made a revolution in the marketing world, with over 50% of marketers spending a lion’s share of their budgets on programmatic advertising and...

Goodbye, Ad Agencies. Hello, Consultancies

If creativity is King, it's only because performance is Queen. The disconnect between jaw-dropping creativity and high-performance solutions continues to suck agencies dry all over the world. It's for good reason: businesses don't just need exposure or a viral YouTube clip. What market leaders want (and deserve)...

The State of Attribution

With customer journeys becoming more complex and marketing efforts spreading across many platforms at the same time, attribution is rapidly rising in priority for many marketing agencies and business owners. No one wants to market blind, so attribution is deservingly being pulled into the spotlight...

The State of Mobile Marketing

2016 was the year mobile web browsing surpassed desktop for the first time in history. It has become clear that humanity really enjoys the flexibility granted by modern technologies and 2017 has been unofficially called “the year of mobile”. The launch of Google AMP and...

The State of Retargeting

Programmatic technologies are slowly taking over the marketing world, promising new exciting opportunities for marketers and sky-high revenues for business owners. No wonder retargeting, the practical realization of programmatic advertising, is one of the hottest marketing trends of 2017. Big brands such as Amazon or...

The State of Funnel Performance Marketing

As marketing gets more data-driven, the gap between customers and advertisers finally gets narrowed. Modern marketers understand their customers like never before thanks to the use of programmatic technologies. And the more insight they get, the more they realize that customers at different stages of...

The State of Email Marketing

01/09/2017 | Posted by: KOI AMERICAS | In: Artificial Intelligence, Digital Marketing, Email Marketing, Performance Marketing, Retargeting MarketingWhile many would say email marketing is a relic of the past, the truth is marketers are not in a hurry to wave it goodbye just yet. In...

Believe or Not, Why YouTube Might Be The Next Big Thing

While people are discussing new players on the social media landscape, or talking about whether messaging platforms will overcome Facebook and Instagram, the next big thing in social media and TV might be #YouTube. If you thought YouTube was old news in connected TV and Netflix, Hulu, or Amazon ruled the day, you should probably think again.YouTube is the second biggest search engine in...