About the Project

Situation

We had to help Hyatt Place Manatí overcome perceived disadvantages of not being in the San Juan greater metro area and in a regional market typically overlooked by leisure travelers.

Insight

A data-driven approach showed that an overwhelming number of visitors were seeking to take advantage of the islands’ unique offering, beyond the sun and sand offered by other Caribbean destinations but more than 88% of them were staying in the San Juan area.

The Outcome

Solution

Create a consumer-centric, Omni-Channel destination campaign placing Hyatt Place Manatí at the center of the destination.  Craft the campaign to specifically target visitors looking for a San Juan vacation. We put Hyatt Place Manatí at the center of Puerto Rico’s most exciting adventure, gastronomy, beaches and shopping address.

Results

a 160%

increase in room nights.

$207,237

increase in sales vs. LY.

Campaign Winner of the Hyatt Select Hotel Marketing Award, 2016.

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