The Situation

Two catastrophic category five hurricanes of historic proportions hit Puerto Rico hard, one after the other, in less than two weeks. Urgent help, attention, and awareness were needed.

The Insight

When faced with adversity, we endure together (Unidos/United), and when a historic challenge hits hard, we need an even more historic answer.

Solution & Results

The development of a strategic, multi-platform, consumer-centric, international initiative to increase awareness, call local and international attention and inspire donations from around the world for the people of Puerto Rico.

We needed to conceptualize and produce an integrated campaign in an island without power, water or telecommunications. The challenge was met, and United for Puerto Rico was launched successfully in multiple international mediums.

+ $40

Million Raised

+ 140,000

Individual donations

Isla Bendita Song Production

+3.5

Million views

+80,000

shares

Massive Fundraising concert

$4,235,949

raised

Campaign

328,866,094

Impressions

3$6,030,262

AD Value

Digital Results

+2M

Unique Website Visits

+200,000

Social Mentions

IslaBendita
Unidos-Metro-Video-Lanzamiento-01
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