The Situation

FEMBi Mortgage a boutique independent bank needed a micro-targeted way to reach local clients in need of mortgage products and create an efficient system to generate quality leads for their local operation.

The Insight

After assessing their first-party data, we discovered that clients needed to have consistent and easy access to the brand.

Solution & Results

Bring about FEMBi’s digital transformation by developing a robust digital ecosystem, elevating social platform presence and leveraging Google sponsor promotions, adwords and display ads to target current and potential clients.

We lowered the acquisition costs from $258.50 CPL to $54 CPL reaching acquisition cost saving of 80% by the end of 2017.

53K

facebook followers

300% Facebook follower

increase from 17K to 53K

94%

increase in leads

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